Manifesto Multilinko
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Friday, October 14, 2005
Steve Jobs and the Mac

... and you thought I was mad

remember in March 2002 when I said

Steve Jobs pleads: "Stop using the Mac"

For years Apple has been promoting a kind of Zen Computing.

These are the acceptable Mac use guidelines:

1. gaze in awe at beautiful Aqua interface and computer case design
2. watch DVDs
3. listen to CDs while watching iTunes visualisations
4. view a photo slideshow using iPhoto
5. watch QuickTime movie trailers

Why do users continue to insist on *interacting* with the computer?

and then in February 2004 when I said

My theory on MacOS X is that Steve Jobs has an 80" plasma monitor which he only looks at, never actually uses. I base this on the fact that in OS X 10.3 they have added this quick link whatever thing to the left side of Finder windows, making them EVEN BIGGER.

I can only assume 1024x768 icons for everything are next.

hmm, let's have a look at the new iMac G5...

You’ve got the best seat in the house. The full-screen Front Row media experience — with its intuitive menus, large text and brilliant graphics — lets you browse the music, photos and videos on your iMac as easily as you browse music on your iPod. And the new Apple Remote lets you do your browsing from anywhere in the room. So gather your friends and dazzle them with a slideshow of your vacation pics, a home movie or a DVD. iMac G5 was born to entertain.

I rest my case.